ALB is an emerging french musician who was planning to release his second album. The thing is, like many other artists, ALB wasn’t supported by a major label yet. So, to promote and finance his upcoming album, we came up with GOLDEN CHAINS, the world first participative music video, in which the artist took up the challenge of selling his personal daily life’s items… for real.

The goal: to use the revenue gained to fund the production of his next album.